How SMS keeps retail customers up to date

In a challenging retail environment, it’s vital to keep customers and prospects up to date with the latest offers. That’s where SMS comes to the rescue. 

Compared to other channels (such as email), SMS cuts through due to an average open rate of 98% compared to 20% for emails (SMS Comparison 2022). With Ezitxt, you can send time-sensitive offers via SMS to increase customer engagement. This has helped retail outlets increase revenue, reduce support costs, rescue abandoned online shopping carts and ultimately strengthen their brands.

SMS can also be used in a variety of ways to acquire new customers, increase repeat business, boost average spend, send transactional messages and provide best-in-class customer service. To understand how, here are some useful stats retail marketers using SMS enjoy:

• Meet your customers where they already are - users spend almost 3 hours each day clicking, swiping & tapping on their smartphone (Review42). Millennials spend even more time on their phones (Entrepreneur)
• Keep in touch - 50% of consumers say they would opt into an SMS loyalty program if they were offered flash sales, deals or vouchers in return (G2)
• Less noise - 61% of marketers still don't use SMS so it's not as saturated as email or social media (Shopify)

Using Ezitxt is only a click away. Start enjoying the benefits of SMS today!

Learn how our powerful, easy to use SMS messaging platform can help your business!